Meesho Uses Generative AI to Build More Than 70% of Its Platform Code

Indian e-commerce company Meesho has announced that artificial intelligence tools are now responsible for generating more than 70% of its software codebase, underlining the rapid rise of generative AI adoption across India’s startup ecosystem.

The company revealed that AI-assisted development has significantly transformed its engineering operations, enabling faster product deployment, improved efficiency, and reduced manual workload for software developers. The announcement places Meesho among a growing list of technology firms worldwide integrating generative AI into core business functions.

According to company executives, Meesho’s engineering teams are increasingly using AI-powered coding assistants for writing backend services, testing software, debugging applications, and automating repetitive development tasks. Engineers reportedly focus more on product architecture, problem-solving, and innovation, while AI handles large portions of routine coding work.

The development reflects a broader trend sweeping across India’s technology industry, where startups and enterprises are rapidly embracing generative AI tools to improve productivity and reduce operational costs. Companies are integrating AI into customer support, software development, logistics, marketing, and data analytics as competition intensifies in the digital economy.

Industry experts say AI-generated coding is becoming one of the most disruptive transformations in software engineering since the rise of cloud computing. Advanced AI models can now write functional code in multiple programming languages, generate APIs, fix bugs, and even optimize system performance with minimal human input.

Meesho’s AI push also comes at a time when global technology companies are aggressively investing in AI infrastructure and automation. Firms such as OpenAI, Google, Microsoft, Anthropic, and Amazon have expanded AI services aimed at enterprise software development, leading to concerns about the future of traditional programming roles.

Despite fears of job displacement, Meesho emphasized that AI is intended to assist developers rather than replace them entirely. The company stated that human oversight remains critical for maintaining code quality, security standards, and product reliability.

Technology analysts believe India is emerging as one of the fastest-growing markets for generative AI adoption due to its massive developer base, booming startup ecosystem, and increasing cloud infrastructure investments. Indian firms are now experimenting with AI-generated workflows across sectors including fintech, e-commerce, healthcare, and education.