Shein Founder Makes Rare Public Appearance, Reaffirms Chinese Roots
The elusive founder of fast-fashion giant Shein, Xu Yangtian, made a rare public speech in Guangdong, China, celebrating the company’s Chinese origins and announcing major investment plans in the region amid global scrutiny.
Xu Yangtian — the low-profile founder and chairman of the global fast-fashion retailer Shein — stepped into the spotlight at a business conference in Guangdong on Tuesday, marking one of his few public appearances in years. In his speech at the High-Quality Development Conference in Guangzhou, Xu highlighted the importance of the region to Shein’s success, praising the local government’s support and the province’s manufacturing ecosystem that has helped the company grow into a global ecommerce giant.
Xu reaffirmed Shein’s “inseparable” ties to China and announced plans to invest more than 10 billion yuan (about $1.45 billion) over the next three years in building a high-tech fashion hub and strengthening supply-chain capabilities in Guangdong’s garment industry. His comments come as Shein faces heightened international scrutiny over regulatory challenges, geopolitical pressures, and efforts to position itself as a global brand based outside mainland China.
The appearance marks a strategic shift from Shein’s past efforts to downplay its Chinese origins while pursuing overseas listing ambitions, and underscores the company’s intent to reinforce ties with China’s industrial heartland as it navigates a complex global market landscape.
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